Small Enough to Care, Big Enough to Dare.
About Us
object a GmbH is an AI and Organizational Development company. We empower organizations to be more effective at creating positive impact. In addition to our strictly virtual network of global experts, we operate a small, packed, and wildly innovative AI Research Lab in central Vienna.
We empower organizations to become more effective. This enables them to achieve sustainable success, create positive impact, and build workplaces where people find fulfillment and enjoy coming to work. As we believe in the strong impact of our work, we support meaningful endeavors but do not accept clients that harm our planet or society.
We are a carefully selected, diverse team, united by a shared curiosity and passion for solving complex problems, whether they involve human dynamics, technical challenges, or both. Our experts have advised a broad spectrum of clients, from deep-tech scaleup founders to Fortune 500 executives. Many of us are long-standing friends, research colleagues at Oxford, or both. Discover our team members’ world-class research on AI and strategic management at Oxford. At the heart of our team is Wolfgang Frühwirt (Founder & Managing Partner), who embodies both pillars of object_a: People and Algorithms. Our work is further supported by senior advisors from industry and research, including Georg Goerg (ex-Google; founding engineer of a $730M AI exit).
We specialize in supporting fast-growing scaleups and innovation-driven incumbents. We consider our clients valued partners and are dedicated to cultivating trust-based relationships that last. Our clients value our strong sense of responsibility and rigorous commitment to confidentiality.
We are inspired by Jacques Lacan’s ‘object a’. It’s what connects all dimensions of our perceived universe. It’s what differentiates us from machines, makes us human, and lets us desire.
- We do not accept clients that harm our planet or society.
- We strive to enhance individual, organizational, and societal well-being.
- We are dedicated to operating in an environmentally and socially responsible way.