Small Enough to Care, Big Enough to Dare.
About Us
object a GmbH is a specialized management consulting firm. Our core areas of expertise are Artificial Intelligence, Organizational Development, and their intersection, The Future of Work. We maintain an office and an AI Research Lab in Vienna, while our network of leading experts thrives within a globally distributed structure.
We empower organizations to become more effective. This enables them to achieve sustainable success, create positive impact, and build workplaces where people find fulfillment and enjoy coming to work. As we believe in the strong impact of our work, we support meaningful endeavors but do not accept clients that harm our planet or society.
We are a carefully selected, diverse team, united by a shared curiosity and passion for solving complex problems, whether they involve human dynamics, technical challenges, or both. Our experts have advised a broad spectrum of clients, from deep-tech scaleup founders to Fortune 500 executives. Many of us are long-standing friends, research colleagues at Oxford, or both. Discover our team members’ world-class research on AI and strategic management at Oxford. At the heart of our team is Wolfgang Frühwirt (Founder & Managing Partner), who embodies all three pillars of object a: Business, People, and Algorithms.
We specialize in supporting fast-growing scaleups and innovation-driven incumbents. We consider our clients valued partners and are dedicated to cultivating trust-based relationships that last. Our clients value our strong sense of responsibility and rigorous commitment to confidentiality.
We are inspired by Jacques Lacan’s ‘object a’. It’s what connects all dimensions of our perceived universe. It’s what differentiates us from machines, makes us human, and lets us desire.
- We do not accept clients that harm our planet or society.
- We strive to enhance individual, organizational, and societal well-being.
- We are dedicated to operating in an environmentally and socially responsible way.